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Key Points
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Unilateral Pricing Policy
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Reseller Agreement
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Authorized Reseller Agreement Key Points

As you are aware, eero Inc. ("eero") takes its brands and market position very seriously and invests significantly to protect and promote its valued and indispensable Authorized Dealer. We want to ensure that our end users purchase only from Authorized Dealer capable of delivering eero technology, performance and usability benefits. To successfully compete in the dynamic marketplace and to maintain our premium brand image, we are requiring all Authorized Dealer be authorized to sell eero products.

When you click Next, you will be presented with our Authorized Reseller Agreement. It contains our standard terms and conditions for our Authorized Dealer.

The intent of the agreement is to protect our Authorized Dealer and ensure the benefits conferred upon them.

Key points to the agreement include:

Online sales of eero products by Authorized Dealer are strictly prohibited without the execution and approval of an Internet Addendum;
The sale of eero products to any person or entity other than an End User is strictly prohibited;
You are responsible for providing training to your salespeople. There are training materials available through the Authorized Dealer portal;
Your territory is designated as the United States. Sales outside of the United States are strictly prohibited;
You will abide by the Reseller Obligations and Intellectual Property guidelines as detailed in the Authorized Agreement; and
Improper internet sales, transshipping and selling eero products outside of your territory are subject to liquidated damages as defined in the Authorized Agreement.

Note: The above summary is intended to summarize key points and is not legally binding. Your execution of the Authorized Reseller Agreement will signify your acceptance of the terms and conditions.

Unilateral Advertised Price Policy

Effective: December 21, 2020

We recognize that our high-quality resellers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, eero wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from eero resellers.

In order to successfully compete in the marketplace and to maintain its premium brand image, eero ("Seller") has announced this Unilateral Policy. Hereafter, all advertisements for sales from Authorized Resellers to the ultimate consumers for whom the Product is designed (“End Users”) inside the United States of the eero products set forth in Seller’s Unilateral Price Grid (“Products”) shall be subject to this Unilateral Policy.

The covered Seller Products and their coordinating minimum advertised prices are set forth in the attached Unilateral Price Grid, or shall be delivered or otherwise made available by Seller to the Authorized Reseller. Seller reserves the right from time to time to alter, modify, suspend, or cancel this Unilateral Policy, the Products covered, and/or the minimum advertised prices.

This policy does not restrict the Authorized Reseller’s right to establish independent resale and advertised prices of Seller Products. Seller reserves the right to determine whether an Authorized Reseller has advertised Seller’s Products at a price less than the minimum price established by this Unilateral Policy. Upon such determination Seller may, without assuming any liability, cancel all orders and may indefinitely refuse to accept new orders from the Authorized Reseller.

This policy has been unilaterally adopted by Seller. Seller neither solicits nor will it accept assurances by an Authorized Reseller of acquiescence with this policy. Nothing in this policy shall constitute an agreement between Seller and any Authorized Reseller of compliance with this policy. The Authorized Reseller within its own discretion can choose to acquiesce or not acquiesce with this policy. Seller will not discuss conditions of acceptance related to this policy. This policy is non-negotiable and will not be altered, modified, or amended for any Authorized Reseller.

Combining a Product(s) from the Unilateral Price Grid with any other product for a sales price lower than the combined price of what the two (2) products could be purchased independent of each other shall not constitute acquiescence with Seller's Unilateral Policy.

The issuance of non-Seller announced rebates (in any form) on a Product(s) listed in the Unilateral Price Grid shall not constitute acquiescence with Seller's Unilateral Policy. Advertising that requests the End-User to "see price in cart," "click to see price," "add to cart for best price," "why we do not show a price?" or a price that is struck through or no price is listed or any language or graphic representation that implies, or from which the End-User can infer, that the End-User click-through to the cart to see a price lower than that set forth in the Unilateral Price Grid shall not constitute acquiescence with Seller’s Unilateral Policy.

The offer of free shipping or financing on Product(s) in the Unilateral Price Grid shall constitute acquiescence with Seller's Unilateral Policy.

The offer of a gift card redeemable for value on a future purchase with the purchase of Product(s) in the Unilateral Price Grid shall constitute acquiescence with Seller's Unilateral Policy.

The offer of a gift card redeemable for value on a future purchase with the purchase of product(s) in the Unilateral Price Grid shall constitute acquiescence with Seller's Unilateral Policy.

Seller, from time to time within its sole discretion, may announce promotion prices and bundles of the Products listed in the Unilateral Price Grid which shall constitute acquiescence with Seller's Unilateral Policy.

Seller’s sales personnel have no authority to modify or grant exceptions to this policy. All questions regarding interpretation of this policy should be directed to the Seller Policy Coordinator at: UP@eero.com.

Each eero Authorized Reseller has the right to determine its own advertised and resale prices of all eero products.

Unilateral Price Grid

Unilateral Price Grid US/Canada effective December 21, 2020

Item	eero SKU	SKU Description	MAP Pricing USD
1	K011111	eero Pro 6 CI individual packaging (US/CA )	$229.00*
2	B011101	eero Pro 5 CI individual packaging (US Only)	$199.00*
3	N011111	eero 6 CI individual packaging (US/CAN)	$129.00*
4	D011101	eero Beacon CI individual packaging (US Only)	$119.00*
5	J011111	eero Ci individual packaging (US/CAN)	$79.00*
6	E011101	eero Pro 5 PoE+ adapter w/mount (US/CAN)	$99.00*
7	B012102	eero Pro 5 CI individual packaging (Canada only)	$199.00*
8	D012102	eero Beacon CI individual packaging (Canada only)	$119.00*

*All prices in USD.

Canada Unilateral Advertised Price Policy